The Jeep Renegade: Music to Our Ears

“Music and the AMAs are part of this moment where you can build or add some relevance to our message, because there’s nothing less ‘relevant’ than a car commercial—for that, our whole marketing investment will be relatively inefficient. We want to add relevance, connected tissue—glue that will do something for you, so that even if you’re not in the car market today, you’ll watch the commercial.”

So says Fiat Chrysler CMO Olivier Francois in a recent Forbes article about Fiat Chrysler's involvement with the 2015 American Music Awards. You can see visual evidence of this involvement in the following video, in which Charlie Puth and other new musical artists Brett Eldredge, Ty Dolla $ign, and Sofia Reyes all take on Puth's song "One Call Away." One song, multiple styles—akin to the way one company, Fiat Chrysler, houses Chrysler, Dodge, Jeep, Ram and Fiat. Note Puth's ride in the video!

 

 

If you'd care to take a new Renegade for a spin, visit Ada Dodge Chrysler Jeep Ram at 1109 N Broadway Ave at your convenience.

Categories: News
Tags: renegade, video
; ;